BALTIMORE, MARYLAND · DIGITAL STRATEGY & DESIGN

Building better
digital experiences.

I'm Andrew Snight — a conversion optimization specialist bringing together creative thinking, user experience, and data to make websites work harder for people.

Explore my work ↗More about me ↓
STRATEGY / DESIGN / OPTIMIZATIONSCROLL TO EXPLORE ↓
01 / INTRODUCTION

A little about me.

Portrait of Andrew SnightHELLO, I'M ANDREW.

I bridge the gap between thoughtful design and measurable results.

I'm a Baltimore-area digital marketing and web strategy professional specializing in conversion rate optimization, campaign landing pages, and user-focused digital experiences.

At MedStar Health, I lead landing page optimization initiatives, co-lead A/B testing efforts, and collaborate with marketing, content, and development teams to create experiences that make it easier for people to take action.

My background spans advertising, campaign management, web development, and analytics. I believe the strongest digital experiences are both beautiful and useful.

Let's work together ↗
02 / SELECTED WORK

Projects with purpose.

A selection of work across conversion optimization, digital experience, and website management.

MedStar Health cardiac surgery landing page design
01 / FEATURED PROJECT · 2026

MedStar Health
Landing Page Refresh

Led a conversion-first redesign of a key healthcare landing page, simplifying the patient journey and creating a clearer path to care across mobile and desktop.

Conversion OptimizationUX StrategyLanding Page Design
Success Group Advertising website homepage
02 / WEBSITE MANAGEMENT

Success Group Advertising
Website Management

Maintained and optimized a creative agency website, supporting site performance, technical reliability, SEO, lead generation, and a seamless responsive experience.

Web DevelopmentSEOPerformance
03 / DIGITAL STRATEGY · 2026

Regional Campaign
Consolidation

Developed a unified approach for campaign landing pages across Washington, D.C. and Baltimore, simplifying regional healthcare offerings while maintaining local relevance.

Content StrategyInformation ArchitectureCRO
ONE CONNECTED
EXPERIENCE.
WASHINGTON, D.C. ↔ BALTIMORE
03 / CAREER

Where I've been.

2025 — PRESENT

Senior Conversion Optimization Specialist

MedStar Health

Leading campaign landing page optimization, experimentation, user research, and cross-functional initiatives.
2020 — 2025

Interactive Marketing Specialist

MedStar Health

Developed and optimized responsive campaign pages, supported A/B testing, technical QA, and digital strategy.
2019 — 2020

Digital Traffic Coordinator

Erickson Senior Living

Coordinated marketing production, schedules, approvals, and cross-team delivery.
2019

Advertising Sales Associate

Baltimore Business Journal

Developed client relationships and presented multimedia advertising solutions.
04 / TOOLKIT

How I make it happen.

01

Strategy & optimization

Conversion rate optimization · A/B testing · UX research · Heat mapping · Performance analysis · Campaign tracking

02

Development & platforms

HTML · CSS · JavaScript · Sitecore · Sitecore Personalize · WordPress · Responsive design

03

Design & collaboration

Figma · Adobe Photoshop · Adobe InDesign · Landing page QA · Cross-functional leadership

B.A. ADVERTISING UNIVERSITY OF SOUTH CAROLINA · 2017
05 / GET IN TOUCH

Have something
great in mind?

I'm always interested in connecting about digital experiences, optimization, and creative web projects.

Let's talk ↗
Email ↗LinkedIn ↗